Glossary
Every term the book defines, in one place and in alphabetical order. The appendix groups the same terms by layer of work.
114 terms
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[
- [FIELD]
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This appendix's own annotation, not an honesty marker: field vocabulary covered at category level rather than named in a chapter.
- [UNVERIFIED]
-
The marker meaning the claim has no corroborating source you can check.
A
- ADetailer
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A face-detail pass applied after upscaling; the book names the operation rather than this button.
- Affiliate
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Promoting someone else's product for a commission: the cheapest first dollar, the weakest position.
- AI Act Article 50
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The transparency article: 50(2) marks output and binds the provider, 50(4) binds you.
- AI UGC
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Generated creative produced to a brand's brief and priced per deliverable, needing no audience of your own.
- Approval gate
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The human check immediately before the irreversible step: publication, or a render you pay per second for.
- ARPU
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Average revenue per user per period; in the book's worked month, $4,230 across 60 subscribers, or $70.50.
B
- Base model
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The trained weights a persona's look comes from; its license governs any adapter trained on it.
- Batch
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One production run, sized from the survival rate rather than from ambition.
- Brand deal
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A paid deliverable for a company, quoted as units with usage rights and exclusivity written in.
C
- C2PA
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Content Credentials: a signed manifest describing what created a file and what was done to it.
- Canon
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The ten facts a persona cannot break, each specific enough to check in ten seconds.
- Captioning
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Naming in text what an image contains; what you name is what separates from the trigger word.
- CFG scale
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Classifier-free guidance: how hard the model is pushed toward the prompt; high values over-bake an identity LoRA.
- Character bible
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The six-part specification that makes a persona reproducible as a character across months.
- Checkpoint
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One saved state of a model or adapter, identified by a hash and recorded as provenance.
- Churn
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The rate at which subscribers leave; one month less of average lifetime moved LTV from $352 to $585.
- CLIP
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A CLIP-style text encoder that responds best to comma-separated fragments; used by older model families.
- CLIP Vision
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The image-tower half of a CLIP-family encoder, conditioning on a reference image rather than on text.
- ComfyUI
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The node-graph engine the book uses as a production engine, callable by an orchestrator.
- Consequence-scanning
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Reviewing a planned post for who it could harm or mislead before publishing it.
- ControlNet
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A conditioning path constraining generation with a structural map such as pose, depth, or edges.
- Cost per published post
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Monthly pipeline spend divided by posts published; below roughly $6 is healthy, above $15 means step down.
- Cost per usable frame
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Generation spend divided by frames passing QA; the metric that makes tier changes comparable.
D
- Data subject rights
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Access, rectification, erasure, portability, and objection under Articles 15–22.
- Dataset curation
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Designing rather than collecting the training set: score a generated pool for identity, then for coverage.
- Deepfake
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Content resembling existing persons or events that would falsely appear authentic; the definition triggering 50(4).
- Deployer
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Under the AI Act, whoever uses an AI system under its own authority; you, every time you send a prompt.
- Detail pass
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A face-detail operation run last at final resolution and low denoise; over-detailing reads as synthetic.
- Disclosure template
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The five ready fragments placed by one rule: unavoidable, not available.
- DPIA
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A data protection impact assessment, required for large-scale profiling such as a chat persona.
- DreamBooth
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Fine-tuning more of the model on a handful of images: higher fidelity, gigabyte outputs, more overfitting.
- Dubbing vs regeneration
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Dubbing replaces the audio track over existing visuals; regeneration re-produces the clip, which the mismatch rule prefers.
E
- Expression echo
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The adapter reproducing whichever expression or pose dominated its dataset; a concentration failure, not a prompt failure.
F
- Flicker
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Frame-to-frame instability in brightness, texture, or detail; a generator limitation, not a grading problem.
G
- GDPR
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The EU data protection regime, RODO in Polish; it governs chat logs, references, and consent records.
H
- Honesty marker
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A bracketed claim label: [UNVERIFIED], [VENDOR CLAIM], [UNTESTED], [SNIPPET], or [AS OF 2026-10].
- Human time
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The largest total line in the pipeline cost table, and the line operators omit.
I
- I2V (image-to-video)
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Generating motion from a validated still; the still-first workflow is what makes keyframes portable.
- Identity drift
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The slow migration of a face away from the reference plate, invisible in one frame and obvious across a year.
- Identity score
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The 1–5 per-frame rating; nothing scoring 2 or below survives, whatever the mean says.
- img2img
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Denoising a whole image from your input at a strength value, restyling a shot while keeping its framing.
- Inpainting
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Regenerating only a masked region; the surgical tool for a hand, an eye, or one bad detail.
- InstantID
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A face embedding plus a landmark path, so one reference holds identity as pose and scene change.
- IP-Adapter FaceID
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IPAdapter carrying an identity embedding extracted by a face recognition model, which sharpens retention.
- IPAdapter
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Conditions generation on reference images, transferring style and composition as well as face; unreliable as identity alone.
K
- Keyframe
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The validated still a clip is generated from, carrying the identity the video model would otherwise sample.
L
- Latent space
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The compressed representation the model denoises in, which is why img2img is approximate and inpainting is soft-edged.
- Likeness right
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The same interest framed as a right in one's own image; in Poland, prawo do wizerunku.
- Lip-sync
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Matching synthesized speech to a face; priced per minute and the most retried line in the cost sheet.
- LoRA
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A small low-rank adapter, tens to a couple hundred megabytes, that nudges a base toward one face.
- LoRA rank and alpha
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Rank sets the adapter's capacity; alpha scales how hard it pushes. Capacity, not quality.
- LTV
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Blended ARPU multiplied by average subscriber lifetime in months; $70.50 across five months gives $352.
M
- Machine-readable marking
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Provider-side marking as C2PA credentials or pixel watermarks; not your obligation and not reliable.
- Media kit
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The one-page document answering a brand's capacity, compliance, and rate questions before they ask.
- Merchant of record
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A platform that sells on your behalf, remitting VAT and issuing the invoice in its own name.
- Method ladder
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The identity techniques ordered from cheapest and weakest to most expensive and most portable.
- Model release
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Written permission from a human appearing in a reference, scoped by territory, term, and media.
- Motion bucket
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The parameter controlling how much movement a clip is asked for.
- Motion prompt
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The text describing movement alone, kept short when identity conditioning is heavy.
N
- Never-publish list
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The written set of things the persona will not do, including political deepfakes.
- Node graph
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A saved generation workflow expressed as connected nodes, runnable from an API or script.
O
- Orchestrator
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The automation layer that calls the engine, passes parameters, and files outputs; n8n here.
- Outpainting
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Extending an image beyond its original frame; the book composes wider at generation instead.
- Overfitting and underfitting
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Overfitting memorizes the reference set including its lighting; underfitting leaves a face too weakly learned to hold.
- Ownership channel
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A surface you control, such as an email list, so the audience survives a platform decision.
P
- Path
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The numbered folder convention such as 00-bible/ and 40-output/ that keeps every asset addressable.
- Phoneme
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A unit of sound a lip-sync model maps to mouth shapes; difficult ones triple the retries.
- PPV
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Pay-per-view: one-off paid content sold inside a subscription, priced at about $8 to $40 per item.
- Prompt list
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The maintained set of forty reusable prompt variants, refilled in the weekly review slot.
- Prop closet
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The recurring places and objects around the persona; what turns generation from invention into retrieval.
- Provenance metadata
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Generator, prompt, seed, references, timestamp, and checksum recorded per published asset.
- Provider
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Under the AI Act, whoever develops an AI system or places it on the market under its own name.
- Publicity rights
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A person's right to control commercial use of their likeness, separate from copyright.
- Publishing queue
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The four destinations decided at QA rather than later: publish, bank, retouch, or discard.
- PuLID
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Injects an identity embedding with contrastive alignment designed to leave the base aesthetic untouched; no training.
Q
- QA rejection rate
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One minus the survival rate; the diagnostic that says a pipeline layer regressed rather than the model.
- QA survival rate
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Frames passing QA divided by frames generated; the input to batch sizing.
R
- ReActor-style face swap
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Replacing a face after generation: fast and cheap, weak across angles and motion.
- Reference conditioning
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Instruction-based edit models and adapters that hold the subject while the scene changes.
- Reference sheet
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The versioned plate of the persona's face and body that every generation is scored against.
- Regularization images
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Plain images of the class an adapter teaches, included to hold the base model's general behavior steady.
- Rejection table
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The twelve-defect diagnostic routing nine of twelve fixes back into the pipeline rather than into the frame.
- Retention period
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The defined lifespan per data class: 12–24 months for logs, five years for invoices.
- Revenue hierarchy
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The earning routes ordered easiest to hardest, with operator hours attached to each.
- Run id
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The identifier given to one pipeline run, making a re-run idempotent instead of duplicating outputs.
S
- Sampler
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The algorithm walking from noise to image, such as Euler or a DPM++ variant.
- Sampling preset
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The frozen sampler, scheduler, steps, and CFG written into the persona's specification.
- Scheduler
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The noise schedule the sampler follows, such as normal or karras.
- Seed
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The random starting point; the same seed with the same settings reproduces the same image.
- Smoke test
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Three frames at production settings, checked for identity, before every large batch.
- spółka z ograniczoną odpowiedzialnością
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The Polish limited company; the form the book's compliance material assumes.
- Start frame and end frame
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The images a clip interpolates between; specifying both constrains motion and reduces drift.
- Step count
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How many denoising iterations run; full-quality bases converge near 20–30, distilled models near 4–8.
- Subscription tier
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A recurring access level priced for entry, mid, or high intent.
T
- T2V (text-to-video)
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Generating a clip from text with no reference frame; the weaker route for a persona.
- T5-class encoder
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A long-context text encoder that handles full sentences and word relationships; write prose, not tag soup.
- Talking head
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A synced speaking clip; the format that moves a pipeline from Minimum to Working.
- Temporal consistency
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Whether appearance holds across the frames of one clip; the video form of drift.
- Timeline register
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The dated record of what the persona has already done or claimed, used to catch contradictions.
- Trigger word
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The token activating the adapter, and the token that absorbs whatever the dataset wrongly associates with the face.
- TTS (text-to-speech)
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Synthesis of speech from text; the cheapest layer in the stack at solo volume.
- txt2img
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Generation from text alone with no reference; where a persona starts and the wrong tool for maintaining one.
U
- Upscaling
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Raising resolution on pixels rather than latents, so it runs after composition, identity, and repair.
V
- VAE
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The encoder-decoder pair between pixels and latent space; a mismatched one shows as color shift and washed shadows.
- Variant
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One prompt-and-settings combination inside a batch, tracked so its survival can be measured.
- VAT OSS
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The One Stop Shop: one registration and one quarterly return once the €10,000 threshold is crossed.
- Voice cloning
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Producing new speech from a sample of a real voice; anchoring to a fixed artifact is why it beats voice design.
- Voice design
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Describing a voice and having a model create one with no source recording: no consent problem, less consistency.
W
- Withdrawal right
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The EU consumer's 14-day right to cancel, lost only when consent and confirmation are documented.
- Workflow JSON
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The serialized node graph exported from the editor, which is what the orchestrator executes.
Z
- Zero-shot cloning
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Cloning from a short sample with no fine-tuning, at the cost of emotion-to-emotion stability.