Part 01
Understanding the Game
The market as it stands, and the four ways this work actually makes money. Ends with a thesis you can defend and a model you have chosen.
- You end with
- A market thesis and a chosen business model
- 6 chapters
- 55 min
- 1.1 The 2026 Market: Numbers and Their Disagreements read
- 1.2 What an AI Influencer Is, and Is Not read
- 1.3 The Economics of Attention: Why Reach Is Falling read
- 1.4 Human Perception: Trust, Engagement, and the Asymmetry read
- 1.5 The Anatomy of Failure: Seven Patterns From Real Accounts read
- 1.6 Who to Study, and How to Do It Honestly read